I have worked in the window and door industry since 1989, across manufacturing, supply, installation, retail and marketing. Today I write and advise for fenestration businesses in the UK and abroad, alongside running the Door and Window Experts website.

The difference between this and a marketing agency is simple. You do not have to explain your product to me. I know what a thermal break does, why your fabricator is late, what a systems company will and will not do for you, and why the installer who quoted against you was cheaper.

What I do

With nearly four decades in the fenestration sector, the services, consultancy and expertise is broad, and I am supporting by other industry professionals whom i’ve worked with for over 15 years.

Content and copywriting

I have written website content, product pages, blog articles, case studies, press releases and technical copy for leading and established websties and brands across the sector. These are written by someone who understands the product, so it is accurate as well as readable. Also provided have been product buying guides for homeonwers across all materials.

This is the bulk of the work. Most fenestration businesses have a website built by people who know websites and nothing about windows, filled with copy lifted from a systems company brochure. Duplicate content does not rank, and generic content does not sell.

AI Accuracy and Visibility

Increasingly, homeowners and specifiers get their answers from an AI summary rather than from a website. If the information about your products in those answers is wrong, incomplete or attributed to a competitor, you lose the enquiry without ever knowing it happened.

This is new work and there are very few people doing it in this sector. I can check what the major AI tools currently say about your company and products, identify where the wrong information is coming from, and put the right information where it will be picked up.

Market Development

For overseas manufacturers and brands entering the UK, and for UK businesses entering a new sector or product category.

This is route to market rather than advertising: who actually buys, who specifies, what credibility is missing, which partners are worth approaching and what you will need to supply before anyone can say yes. I make introductions and qualify opportunities and advise you on the best route to market in the UK.

Consultancy

Product and systems advice, sales team training, showroom planning, help entering the aluminium or commercial market, and short-term support with estimating, processes or administration.

Brand Awareness

The DWE website remains the only one of its kind.  With substantial traffic and visitor numbers it is unique in what it does and the services it provides.  We have already helped many clients increase their brand awareness through promotional services we offer.

You will have the advantage of being promoted on a totally unique, independent and successful aluminium website.  Consumers read about your company on an independent and specialist website.  This builds trust with the reader.

Website Creation Services

• Are you looking for a new website?
• Are you presently unhappy with the performance of your existing website?

Many companies will offer you website creation services but many of them are not written and created by window people for window people.

We have helped small and medium sized business create outstanding websites which have increased their traffic and number of enquiries.  All at a fraction of what other companies charge.

Better than that, because we are window people we have the knowledge, tools and skills to write all the content for you, saving you substantial time and money.

Would you like honest and impartial advice about your existing website? We offer a free service where we can carry out an honest analysis of your existing website, demonstrating how any negative aspects of your existing website could be corrected to improve its performance.

How it works

Most work is either a monthly retainer or a defined project. Retainers suit ongoing content and strategy; projects suit a website rewrite, a market entry study or an audit. Prices start from £110 plus VAT for each blog post or case study. Alternatively prices are based on specific project work, or on a day rate basis starting from £450 plus VAT per day.

The first conversation is free and there is no obligation. An ad agency, will usually learn you market from scratch and based on your budget. I am fortunate to have worked in the sector and have deep industry knowledge.

The initial consultation is free of charge. Get in touch with me today.